Client: Galt Toys

AMBI Toys branding and packaging

When Galt brought us in to review the 40 product-strong Ambi range, we identified several issues with the current packaging, including a very high production cost and lack of product visibility both within in the packaging and at point of sale. In contrast with the previous designs, which over-powered the product, we set out to open up the boxes as much as possible without damaging structural integrity. The clean white fascias show off the bright toys, with sides and reverse following the toys’ primary colour palette. Simple illustrations display the key functions and add a personal voice to the toy: for example, does it float, spin or bark when pulled along.

The bright, clean primary colours and design make the Ambi Toy brand
instantly recognisable whether the toy is a rattle or bath duck.