Chevening Scholarships

Client: Foreign and Commonwealth Office

Branding, identity, website and online and offline marketing communications for the Foreign & Commonwealth Office’s global scholarship scheme, Chevening Scholarships.

This complete brand and identity overhaul required research into how three distinct groups of stakeholders viewed Chevening. We met with, interviewed and analysed responses from Chevening staff, Foreign Office and High Commission staff from around the world, as well as from current and past Chevening students. Armed with our findings we created a fresh new look, re-working the identity, website and online application systems, updated their tone of voice, typography and photography and created toolkits and style guides to help them keep everything in order. Chevening’s marketing and communications program won the FCO Global Communications Award.

Webb & Webb had experience working with similar clients to us,
so they understood the issues that are peculiar to the type of work we do.
Their creativity, flexibility, and affability enabled us to turn around an extensive brand
and website refresh, which has been positively received by stakeholders.
David Osei, Communications Manager, Chevening FCO

The stats since the relaunch confirm that, with Webb & Webb’s direction,
we’ve delivered a more intuitive, inclusive, modern, and user-friendly
experience for our diverse audience.
David Osei, Communications Manager, Chevening FCO