The Connaught Hotel

Client: Maybourne Hotel Group

Wayfinding and typographic design for the luxury 5-star Connaught Hotel in Mayfair, London.

Working alongside our interior design client Oliver Laws, we were tasked with creating a complete wayfinding scheme for The Connaught Hotel’s ¬£70 million refit. Taking cues from their famous ‘American Bar’ with its polished zinc countertop, textured walls in platinum silver leaf¬† and the overall paint scheme of Farrow & Ball ‘White Tie’, we produced hand-cast ornate polished zinc frames with engraving infilled in enamel to match the paintwork.

We also created a bespoke typeface based on the 1934 Monotype font Felix Titling, which was used throughout the hotel and on branding and packaging.

The Connaught is simply a hotel where luxe out luxes itself.
Evening Standard