Felbrigg Hall

Client: National Trust

Visual language, including visitor experience, marketing communications, product design and wayfinding for Felbrigg Hall, a Grade I listed property set on 2,000 acres in Norfolk.

A complete overhaul of the visitor experience at Felbrigg Hall, including the creation of a comprehensive visual identity, signage, exhibition and product guidelines. Making the last squire the conduit through which the history of the property is told, we identified key areas, characters and stories. Bringing these together in a way that is unified, informative and unique to Felbrigg, we created a visual language system called Hall Marks.

Hallmarks refer to distinguishing characters or traits and we created a set of icons and guidelines closely depicting what is distinct about Felbrigg. To bring our ideas to life we enlisted award-winning illustrator Andrew Davidson to cut a series of wood engravings depicting six visitor ‘zones’.

We also produced a complete estate wayfinding system, visitor experience materials, marketing communications and product designs. The project has resulted in a 20% increase in new and return visitors in the first nine months.

Webb & Webb understood intuitively what visual style was suitable
which alleviated much of the workload of the project team. The outcome
was extremely successful, demonstrably enhancing the visitor experience.
Victoria Bradley, Operations Manager, National Trust